Anyone remember Le Car? No, not the electronica band from Detroit. It was a real car, also know as the Renault 5. American Motors helped introduce it to the USA. It's primary competition was the Volkswagon Rabbit.
A few notes:
1) Everything in the '70s had to be labeled, and "Le Car" was no different. The car in this ad also had the familiar stripes that seemed to be a popular design motif of the era. Though not every "Le Car" had the writing on the side.
2) A Washington police department used these cars for patrol. That might work if it is primarily a pedestrian population. Can you imagine Le Car tangling with an SUV? Don't.
3) No doubt, the gas efficiency made this car worthwhile. I'd drive Le Car today, but maybe not in orange.